Privacy Policy

Privacy Policy for Affinity Financial Services

Effective Date: 01/01/2024

Affinity Financial Services (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this Privacy Policy carefully. By using our services, you agree to the terms of this policy.

1. Information We Collect

a. Personal Information:
We may collect personal information that you provide directly to us, such as your name, email address, mailing address, phone number, Social Security number, financial information, employment details, and any other information you choose to provide.

b. Non-Personal Information:
We may collect non-personal information that does not directly identify you. This may include demographic information, IP addresses, browser types, operating systems, and usage data when you interact with our website or services.

c. Information from Third Parties:
We may obtain information about you from third parties, such as credit reporting agencies, financial institutions, and public records, to assist in providing our services.

2. How We Use Your Information

We may use the information we collect from you for various purposes, including:

• a. Providing Services: To process your financial applications, manage your accounts, and offer products and services that you request.
• b. Communication: To send you updates, notifications, and other information related to your account or our services.
• c. Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• d. Fraud Prevention: To protect against fraud, unauthorized transactions, claims, and other liabilities.
• e. Improving Services: To analyze usage trends, improve our website and services, and develop new products and services.

3. Sharing of Information

Affinity Financial Services may share your information in the following circumstances:

• a. With Service Providers: We may share your information with third-party service providers who assist us in operating our business, such as payment processors, IT service providers, and marketing agencies.
• b. With Affiliates: We may share your information with our affiliates for business purposes, such as providing you with better service or offering products that may interest you.
• c. Legal Obligations: We may disclose your information if required to do so by law, in response to a subpoena or other legal process, or to protect the rights, property, or safety of Affinity Financial Services, our customers, or others.
• d. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company.

4. Security of Your Information

We use reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Your Privacy Rights

a. Access and Correction:
You may request access to or correction of your personal information that we hold. We will make reasonable efforts to provide, correct, or delete your information as required by law.

b. Opt-Out:
You may opt out of receiving marketing communications from us by following the instructions in those communications or by contacting us directly.

c. Do Not Track:
Our website does not respond to “Do Not Track” signals. However, you can manage your preferences regarding tracking and cookies through your browser settings.

6. Children’s Privacy

Affinity Financial Services does not knowingly collect or solicit personal information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the changes.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

Affinity Financial Services
6821 Us 19 New Port Richey FL 34652
727-300-3444